“Adobe Social” - will it be a game changer?

Last week, Adobe entered the race of social media analytics by launching its first end-to-end social media marketing and analytics software suite “Adobe Social.”

AllFacebook, the “Unofficial Facebook Blog,” gives Adobe Social a strongly positive review. The blog recommends the product for its extremely user-friendly interface. It states, “Adobe Social’s ability to create and demonstrate business impact from social media will enable the social marketer to secure a seat at the planning table.”

Over the past decade, social media has become an unavoidable and integral part of business strategy. With Adobe Social, the company promises to move social media users “from social media intuition to marketing insight.”

“The ability of Adobe Social to reveal deeper connections across the social activities of our fans and manage key business results and hundreds of Facebook pages and Twitter profiles across a single platform is incredibly valuable,” states Gretchen Fox, VP Social Media, LiveNation, at Adobe Social’s official product overview.

The Tech Crunch blog also gives it a positive review by saying, “The other big selling point is the integration with other products in Adobe’s Digital Marketing Suite — as Adobe puts it, it’s breaking social advertising out of its silo.”

The social media analytics market is currently dominated by Radian 6, Cision, Vocus, etc. and will offer a fierce challenge to Adobe Social. It will be watchable in near future how Adobe Social will penetrate into this market segment and proves itself as a game changer.