E-Mail Marketing - 15 ways to take it close to your sales prospect

1. Spam filters: to avoid mails landing up at spam folders of the recipients, you should avoid using product or service promotional words such as discounts, free etc.; special characters such as $, %, #, etc. both in the subjectline as well as in the mail body.

2. Always use a targeted and clean mailing database. Recheck and update your mailing list periodically.

3. Autoresponders: use periodical autoresponder feature to target your sales prospect with high integrity.

4. Sender’s signature: always use a signature to avoid confusion about sender’s identity.

5. Link-clicks: as per studies, internet users respond well to blue/bold/underlined texts most often. You can use this logic to your link-clicks in the mail body.

6. Avoid heavy graphics to minimize the size of the E-mailers. Use only meaningful images relevant with the subject.

7. Use consistent, professional and user-friendly color codes.

8. Put the most interesting content at the top so that if your recipient is using any mail preview feature, he/she catches the most relevant part in the preview.

9. Subjectline: if your subjectline does not able to catch your recipients’ attention, he/she will immediately delete the mailer before even looking at the mail body. To grab receiver’s attention, you should specify the benefits reading the E-mailer at the subjectline.

10. For repetitive E-mail campaigns, you should send all the E-mailers at a predefined time and schedule. Before fixing that time and day, understand the receivers’ working schedule. For example: if your database contains mostly personal E-mail ids, you should send your mailers during the second half of the day; may be just before you leave office. If your database contains mostly official E-mail ids, you should avoid sending the E-mailers in the morning hours.

11. As per some research studies, E-mails that are sent during the middle of the week (Tuesdays & Wednesdays) get maximum readers’ attention.

12. Unsubscribe option: your E-mailer should always give a freedom to unsubscribe your mailers at any point of time. This should not be a hectic and tiring process; just a one-click option.

13. Disclaimer statement: any E-mailer without a disclaimer statement is regarded as unauthentic.

14. Ask for readers’ feedback: you can do so by putting a direct link to your social media pages or creating a short online form.

15. Your E-mail service provider: last but not the least; a lot more depend on your bulk E-mailing software/tool. Test and try different service providers before selecting the best one; also, check different features such as campaign report generation, user-interface, etc. before going for any paid option.